In the dictionary, a Geek is defined as “A carnival performer
whose act usually consists of biting the head off a live chicken
or snake”. Today however, it has taken on the additional meaning
of someone who doesn’t fit the norm, and usually refers to
someone highly knowledgeable in computers.
If you think about it, a geek can exist in any occupation or
field of endeavor. They all have their own language peculiar to
their trade. If two meteorologists meet at a party, and start
talking about isobars they will understand each other. Doctors
might discuss new radical surgery techniques, while lawyers might
If they use the same terms with people not in their profession,
they might not be understood. People who do this are guilty of
If y ou try to advertise your business and use “Geek Speak”, while
you will most likely be understood by others in your field, you
will quickly lose the majority of people.
No ma tter how knowledgeable you are in your field, don’t try to
impress others with highly technical language – they won’t have a
clue as to what you’re talking about. Use everyday words that
people can understand. We all know that technical terms have
their place, and to another person in the field, can denote
specific things in a minimum of words.
“While your ISP can cancel your account if you spam”, might be
understood by people experienced in online protocol, those new
to computers might not know what that means. A better way to say
it might be: “If you send copies of the same email to people who
didn’t request it, the company that provides your internet access
can cancel your account”. Here we said the same thing, but
didn’t use “Geek Speak”.
Always try to phrase your advertising so that people who don’t
know anything about your business, will understand what you are
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